Blogs

We love experiences - Puro Sentido

We love experiences - Puro Sentido

At Puro sentido we love experiences and we dedicate in full to create the best ones. We have been researching for years the effect of sensory simulus in people, and through the gained experience we have confirmed the importance that they have in the perception of a space or moment. Our vocation has let us help companies and people to generate sensory experiences that have meaning to them according to their needs. Every day comes with new adventures and challenges, this persuades us to grow and learn. Even more in this global crisis that we are going though, we see...

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The olfactory logo.

The olfactory logo.

Establishing a brand is a task that requires a lot of commitment, dedication and creativity. The mission is established in the long term and even when a relevant position has been achieved in the mind of the consumer, companies must continue to carry out strategies that keep them current in the hearts of potential customers, despite the thousands of competitors that arise daily. Branding is how a brand forms a corporate identity, implementing all assets linked directly or indirectly to a name and its symbol. In other words, they are the tactics that are carried out so that people remember...

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Creating olfactory strategies to sell more.

Creating olfactory strategies to sell more.

It is a method that until now is only starting to be explored and that is why here, you will find the most common and simple strategies that can be implemented. For specific and concrete results from each brand, it is vital to perform an in-depth analysis of the company to offer the appropriate solutions that perfectly align with the interests of the client. THE IDEAL AROMAS FOR SET THE AMBIENCE FOR EACH TYPE OF STORE. Clothing: In these types of spaces, vanilla or the smell of freshly washed cotton works very well; the first aroma gives it a feminine...

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My experience with the Maqui

My experience with the Maqui

By: Silvana Piedrahíta For me, the aromatization of the home had always been through the use of incenses and pressurized air freshener that I could find in any supermarket. Bathrooms, on the other hand, had their own solutions with products that are installed directly into the toilet bowl, or with pressure mechanisms that would have to be applied once the work done there has been completed. I was used to having several scents in my house; one area smelled of essences from India, while another smelled of peaches or any other sanitary scent that could be associated with having gone to the bathroom. I could...

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Did you know these incredible facts about the sense of smell?

Did you know these incredible facts about the sense of smell?

Human beings are accustomed to carrying out our lives automatically, the body performs millions of biological actions every moment and we can ignore at least 98% of them; activities such as digestion, salivating, blinking and metabolizing food are some of the many examples that can be named. Smell is precisely the sense of which we are less conscious, because with each breath we could inhale an aroma and if we were aware of it, we probably could not focus attention on other activities that require our concentration. In this sense, we do not realize the impact that perfumes and smells have on...

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