By: Silvana Piedrahíta For me, the aromatization of the home had always been through the use of incenses and pressurized air freshener that I could find in any supermarket. Bathrooms, on the other hand, had their own solutions with products that are installed directly into the toilet bowl, or with pressure mechanisms that would have to be applied once the work done there has been completed. I was used to having several scents in my house; one area smelled of essences from India, while another smelled of peaches or any other sanitary scent that could be associated with having gone...

Human beings are accustomed to carrying out our lives automatically, the body performs millions of biological actions every moment and we can ignore at least 98% of them; activities such as digestion, salivating, blinking and metabolizing food are some of the many examples that can be named. Smell is precisely the sense of which we are less conscious, because with each breath we could inhale an aroma and if we were aware of it, we probably could not focus attention on other activities that require our concentration. In this sense, we do not realize the impact that perfumes...

In the historic center of Mexico City, Zócalo Central is a hotel committed to a warm and friendly service that aims to provide its guests with a typical experience of this tourist country. With a unique architecture and a genuine concern for interior details, it stands out and allows people who visit it to stimulate their five senses and have a pleasant and exciting stay. Interested in providing their guests with sensory experiences, they carried out an olfactory marketing strategy to give three of their spaces a unique touch that would create different perceptions and sensations...